Historically, blue has been associated with loyalty, sincerity, wisdom, confidence, faith and truth. With such solid values behind it, people have clearly leaned towards blue as a reliable colour, and a hue to be trusted and respected.
Nearly all of nature’s cues with green are positive – think freshly cut grass; the deep green of the vast ocean, even on a dark stormy day; think of the most beautiful hot house that is bursting with ferns; think new beginnings and feel the force of lifeblood all derived from the colour green.
Whilst it is known as a ‘hot’ colour, it is not as aggressive as red. Orange is fresh, optimistic and exudes happiness. Orange is encouraging, extroverted and doesn’t mind showing off! Orange is energetic but can be paired back a little when combined with cooler hues, such as lilac – in fact, that combination sits as one of my all-time favourite colour pairings.
